Subway subs up 25 Cents

Just noticed today that Subway up'd the price of their subs by 25 cents. I don't mean to sound like a cheap person, but if you look at the long term effects, it's bad.

Do we see really notice the price changes or do we care? It's only a quarter right?
At what point do you say "Enough, I am not going to buy your product any more"? How many quarters increases?

Of course every business will raise their prices if the public doesn't notice it or doesn't care.

My thoughts for today.